Which Course Expo 2015 returns with €150K of advertising punch

Which Course Expo, the annual courses exhibition, has launched its marketing plan by announcing the Irish Daily Mail and Radio NOVA as its two main media partners for this year. The event, now it its 8th year, runs at the RDS every September and is aimed at those, numbering over 150,000, who will enrol in a part-time evening or night course in the Greater Dublin area this Autumn.

The media partnerships will provide almost €100,000 of coverage in the DMG Media titles – Irish Daily Mail, Irish Mail on Sunday, YOU Magazine, TV Now and the Evoke.ie website. Meanwhile, Radio NOVA will provide €20,000 of radio advertising and promotion to the event. NOVA has 143,000 listeners in Dublin city, county and commuter belt.

Other marketing to be rolled out for the event over the next two weeks includes concentrated radio advertising from FM104, Classic Hits 4FM, Sunshine 106.8 & East Coast FM, print advertising in the Dublin Gazette newspapers & Hot Press magazine, cinema advertising through Wide Eyed Media and online to the 100,000 registered users of the company’s Nightcourses.com website. The event is also being heavily promoted through Facebook, Twitter and Google Adwords.

The event takes places at the RDS on Saturday & Sunday 5th & 6th September and is expected to attract up to 10,000 course-seekers over the two days.

We’re expecting this year’s event to the biggest and best to date. There has been growth in interest in part-time courses this year compared to the last number of years and we’re certainly seeing that in the numbers that are pre-registering for event“, said Event Organiser, Bronagh Cotter.

The annual event, which is free of charge to the general public, will feature course providers from the Greater Dublin are and beyond, showcasing part-time courses of all descriptions for those wishing to enrol in courses this Autumn. It also features a weekend of seminars and talks about adult learning and a ‘Careers Clinic’, where attendees can receive one-to-one advice from qualified career coaches – all free of charge.

Among the educational providers showcasing their part-time courses and programmes at Which Course Expo 2015 will be: National College of Ireland, DCU Connected, Solas eCollege, Hibernia College, Dorset College, City Colleges, University College Cork Adult Continuing Education, Emergency Services Training Institute, LA College of Creative Arts, Athena College, The Gaiety School of Acting, IICP Education & Training, The Radio & DJ Schools, Irish Payroll Association, Innopharma Labs, Irish College of Traditional Chinese Medicine, Gael Linn, Centre for Personal & Management Coaching,  College of Progressive Education, Colaiste Dhulaigh, Litton Lane Training, and many more.

The Expo will also cater for those wishing to pursue further learning at their own pace and on their own terms, with the presence of distance learning providers such Solas eCollege and DCU Connected.

In addition, the event will feature the Seminar Zone, with talks from guest speakers and course providers taking place over the weekend. Trinity & City College’s John O’Keeffe will present talk on “Psychopaths – The Psychology of the Damned”, while the Sunday World’s Investigations Editor, Nicola Tallant will speak on “Crime & Journalism – Into the heart of Darkness. Celebrity Solicitor, Gerald Kean, will speak about courses and careers in the legal profession with other talks will be provided from actors, broadcasters, chefs and course providers attending the event.

Attendees will have the opportunity to win free course places at the event, with over €25,000 of free courses to be won.

Which Course Expo is run by Careers Unlimited, a Dublin-based events, recruitment and education company. It operates the Nightcourses.com, Postgrad.ie and Gotocollege.ie websites and the bi-annual Jobs Expo events in Dublin & Cork.

Director, Kevin Branigan, said, “The marketing campaign for this year’s Which Course Expo signals our determination to reinforce our brand and position as the largest provider of course information to prospective students in the country. We’ve been strong in promoting our brands since our launch in all those years ago in 2000, albeit with some challenges during the recent years of recession. This latest campaign clearly signals our intention to return to strong marketing values and expand our position in the market once again “.

For more information, or to pre-register for the event, log on to www.whichcourse.ie. 

Which Course Expo 2013

Dates: Saturday 5th and Sunday 6th September 2015
Location: Serpentine Hall, RDS, Dublin 4 
Opening Times: Saturday and Sunday: 11am until 4pm
Entrance Fee: FREE